Builder · Operator · Dad
30+ years building companies, products, and teams that don't just grow — they endure. From my first business at twelve to leading organizations through acquisition and scale, the fundamentals win. Strategy, clarity, and genuine empathy are the real competitive advantages.
Best of Arizona Business ×4
Career
The short version. Companies acquired, teams scaled, revenue moved.
CreativeOS
At CreativeOS, we're building the operating system for performance creative. Our platform combines 20,000+ high-converting ad, email, and landing page templates with AI-powered tools: copy generation, creative scoring, funnel analysis, image iteration, and more. We're helping 25,000+ brands ship campaigns in minutes, not days. From template to launch across every major paid and owned channel.
Magic Mind
Growth and marketing advisory for the world's first mental performance shot.
ISSA — International Sports Sciences Association
Led marketing strategy and analytics team to position ISSA as the global leader in fitness, health, and wellness education. Data-driven campaigns across brand, digital, and partnerships.
Acadia
World-class CRO through customer experience optimization and evolutionary website redesigns.
27.8% avg conversion lift across clientsSplitTesting.com — Acquired
Built and sold a conversion optimization consultancy. 88% of clients hit record revenue under our watch.
NASM — National Academy of Sports Medicine
Grew team from 3 to 34. Owned the full customer experience across NASM and 7 sister brands — site, paid, SEO, CRO, content, influencer, email, and the entire martech stack.
Veyl Ventures
Led media buying and creative strategy at scale — hundreds of thousands per day across native, VSLs, Meta, Google, and YouTube. Delivered ~17% MoM growth in triple-digit millions.
Enjoy Arizona — 9 resorts, 2 restaurants
Built the marketing engine from scratch. Data-driven strategy across digital, e-commerce, and offline. Grew portfolio from 2 resorts to 9.
57.6% avg annual revenue growthMy Discount Tech → Fast Fix Computer Repair
Built two #1-ranked computer repair businesses in Phoenix metro. Voted best local service nine consecutive years. Grew from $35K to $1.3M. Both sold.
Earlier
Education
Thought Partner & Consulting
Not theory. Not frameworks for the sake of frameworks. I work with founders, growth leads, and marketing teams to solve real problems with real constraints.
01
Campaign architecture, creative performance diagnosis, tracking infrastructure, attribution, and scaling — primarily Meta, Google, and native. I've managed spend from $500/day to hundreds of thousands per day.
02
CRO, funnel architecture, landing page strategy, UX optimization. The work that turns traffic into revenue. I built and sold a company doing this.
03
Technical SEO, content strategy, AEO, and the positioning work that puts you in front of the right people at the right time. I've taken brands from single-digit market share to category leader.
04
How to actually use AI tools to build products, content, and systems — not toy demos. First-principles problem solving applied to real business problems. I build SaaS products, audit codebases, and ship production systems with AI daily.
If you're building something real and need a thought partner who's been in the seat — not watching from the sidelines — let's talk.
Get in touchHow I Build with AI
This is a V1 framework. 90% of building with AI is thinking. The other 10% is typing.
50%
Think long. Seek extreme clarity on what you're actually solving. Most people skip this entirely — then wonder why the AI can't help.
50%
40%
Define what "done" looks like. What must this thing do to be accepted? Acceptance criteria kill revision loops before they start.
90%
10%
Execute with the system. Validate output against your criteria. By now, the AI isn't guessing — it's finishing a solved problem.
100%
Front-load the leverage. The tool becomes execution, not exploration.
How to think before you ever write a prompt.
Remove all assumptions
What do I actually know vs. what am I assuming?
If I'd never seen a solution to this, what would I see?
What's convention and what's truth?
Break to irreducible parts
What is the smallest true statement about what needs to happen?
What are the real inputs? What are the real outputs?
What transformation actually needs to occur?
Define the real boundaries
What must be true for this to work?
What cannot change? What's actually flexible?
What resources, time, and tools do I really have?
Build acceptance from truth
What specific thing must this produce to be accepted?
How will I know it's right without subjective judgment?
What's the minimum viable proof it works?
Now talk to the system
Your prompt is a specification, not a wish.
State the problem, the constraints, and the acceptance criteria.
The AI fills the last 10% — you already did the work.
Clarity is the prompt. Everything else is typing. V1 Framework — Nick Harris